Opinion · 6 min read
Sales enablement software keeps solving the wrong problem
Reps do not need a better content library. They need the right paragraph at the moment they are typing.
By Devon Park · July 6, 2026
A decade of enablement platforms has produced beautifully organized repositories that reps do not open. Usage data across the vendors we surveyed clusters in the same embarrassing range: most seats touch the library fewer than three times a month.
The failure is one of placement. Content that lives in a portal loses to content that appears inside the draft. The vendors that survive the next cycle will be the ones that give up on being a destination.